Although Jack Daniel's is well known for its famous black label that appears on bottles all over the world, in the very early 1900's the labels that adorned Jack's bottles were not black at all. In fact, they were quite colorful and looked very different from the label we all know today. This new series, called the Jack Daniel's Legacy Edition Sour Mash, will showcase some of these old labels from over a century ago. This gold and green label is an original label from 1904 before the iconic black label that people associate Jack Daniel's with today. Jack Daniel's Legacy Edition Sour Mash Tennessee Whiskey bottle is the original smooth whiskey aged in handcrafted barrels.